Readership:

Northern California Region-Santa Clara/San Jose area, East Bay, Sacramento, San Joaquin, Kern, and Yolo County.

Age--25-75 yrs.

Gender—42% Male, 58% Female

about 12,000 readers statewide

Avg. Income: $61,000

Our readers, where do they live?

62%---South Bay/Bay Area

33%---Sacramento Valley Area  5%----Out-of-State