Reaching a vital and viable part of the community. Geared specifically for second, third, and fourth generation Americans of Japanese ancestry, NikkeiWest can help any business or company by creating a direct link between its readers and advertisers.
Or competitor claim they are the only bi-weekly Japanese American publication in Northern California, but they only started in 2009 — NikkeiWest was established in 1992 and still claim the longest Japanese American newspaper in Northern California.

Click here to download our rate sheet (Adobe PDF)



Display area on page measures 10.7 in. wide by 20.2 in. tall.

One column width measures 2 inches

Five columns per page

Color ad placements—no charge

Rates are per insertion.

Prices subject to change without notice.

Charges for additional services.

Yes, our rates have NOT changed since 2013!!

 Effective Feb. 2013
 1/16 page ad 2.65 in. (H) x 5.2 in. (W)   $98.00
 1/8 page ad 5 in. (H) x 5.3 in. (W)   $199.00
 1/4 page ad 10.6 in. (H) x 5.6 in. (W)   $425.00
 1/3 page ad 6.7 in. (H) x 10.7 in. (W)   $575.00
 1/2 page ad 10.7 in. (W) x 10.1 in. (H)   $875.00
 Full page ad 20.2 in. (H) x 10.7 in. (W)   $1,395.00



Hardware–Our standard is PC environment, using Adobe InDesign publishing software. If you use a Mac-based computer, you will be required to submit your artwork as a viewable EPS, PDF or TIFF format.

File Formats–Files should be saved in the standard “Save” mode for the particular application used. We will accept graphic files saved in EPS, PDF or TIFF format. Files can be compressed using compression software. Fonts should be separately attached or embedded in your file.

NikkeiWest shall not be liable for failure to publish an advertisement, except for the refund of any amount pre-paid for the publication of that advertisement. Liability for errors shall be limited to either republishing the advertisement or crediting the cost of that portion of the advertisement occupied by the error at the option of the publisher. Publisher reserves the right to insert the word advertisement in all ads.

The advertiser and/or advertising agency agrees to defend and indemnify the Publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy, resulting from the publication of the Advertiser’s advertisement.

Terms are net 10, due the 15th of the month following publication. A finance charge of 1.5% per month will be assessed on accounts over 30 days. Volume discounts and contracts are subject to cancellation on past due accounts. Local rates are noncommissionable. Advertising which requires payment in advance includes unestablished credit accounts, political, going-out-of-business, and bankruptcy ads. Advertising cannot be accepted for any account that is 60 days past due. We accept MasterCard and VISA at our website through Paypal. Contact us for details.

Creative advertising layouts for a single advertisement or for entire campaigns are available from our staff. Art department services are also available for projects not prepared for specific use in our publications at a rate of $75 per hour (minimum rate).

All advertisers receiving contract rates must have signed contracts. Alcohol and tobacco advertising accepted.

Advertising copy received will be subject to the acceptance, revision or rejection of the publisher, and every copy produced in-house becomes the property of the NikkeiWest. All copy is accepted on a “run-of-the-paper” basis and given the best possible position in accordance with the makeup rules of the newspaper.
We do not accept ads for the following: animals for sale, pyramids/money-making opportunities, psychics and/or fortune tellers.